人员: staff, crew, personnel...
雇员: employee...
获奖: to win an award...
归属: to belong to, to be affiliated to, to fall under the jurisdiction of, a place where one feels that one belongs, one's final destination (where one need look no further)...
转换: to change, to switch, to convert, to transform...
要不然: otherwise, or else, or...
字眼: wording...
背: carry on one's back, to be burdened, to carry on the back or shoulder, learn by heart, the back of the body...
棍子: stick, rod...
倾向: trend, tendency, orientation...